For laundromats trying to attract more foot traffic and online attention, being listed in local business directories is essential. These directories not only boost your visibility in local searches, but they also help improve your SEO (Search Engine Optimization), build credibility, and make it easier for customers to find your services.
The more places your laundromat appears online—with accurate information—the more likely potential customers are to visit your store. Here are the most important directories every business should be listed on as part of their laundry service advertising strategy, and why they matter.
1. Google Business Profile
This is the single most important directory for any local business, and must be part of your laundromat marketing plan. When people search “laundromat near me,” Google Business Profiles are what show up in the map pack at the top of the results.
Why it matters: It directly affects your local SEO, controls your Google Maps listing, and allows you to post updates, offers, and photos.
What to include:
- Business name, address, and phone number (NAP)
- Hours of operation
- Services offered (e.g., self-service, wash-and-fold, pickup & delivery)
- Photos of your laundromat
- Customer reviews and responses
2. Yelp
Many customers still turn to Yelp when searching for local services, especially when looking for reviews and ratings.
Why it matters: High ratings on Yelp can improve trust, and Yelp listings also appear in Apple Maps search results.
What to include:
- Service areas
- Parking and payment details
- Review responses to build credibility
3. Facebook
While it’s a social network, Facebook also serves as a powerful local directory. Many users check business hours, see reviews, and even message directly through the platform.
Why it matters: Customers often discover businesses through Facebook searches, community groups, or promoted ads.
What to include:
- Accurate contact info and business hours
- Services tab
- Photos and regular posts
4. Apple Maps
iPhone users rely heavily on Apple Maps for finding local businesses. Apple pulls much of its business information from Yelp and other sources, but you can also claim and manage your listing directly.
Why it matters: Being listed helps people find your laundromat when using voice search via Siri or browsing on Apple devices.
How to claim: Use Apple Business Connect to manage your listing.
5. Bing Places for Business
While Bing doesn’t get as much attention as Google, it still serves millions of users and powers Yahoo searches.
Why it matters: It’s another opportunity to appear in local results and drive traffic.
How to claim: Visit Bing Places and follow the verification process.
6. Nextdoor
Nextdoor is a hyperlocal social network where neighbors recommend businesses to one another.
Why it matters: It’s ideal for building trust in your immediate area and getting recommendations from locals.
Tips:
- Encourage happy customers to recommend you.
- Post offers or local updates to build awareness.
Wrapping It Up
Getting listed on the right local directories is one of the easiest, most cost-effective ways to attract more customers to your laundromat. Take the time to claim, complete, and optimize your profiles—and watch your visibility grow.
