Running a laundromat isn’t only about keeping your equipment running well with laundry parts from Laundry Replacement Parts. It’s also about building a strong customer base, which is any business’ lifeline! Laundromats with loyal customers will receive the revenue needed to continue growing and expanding the business.
However, attracting more customers is easier said than done. If you’re wondering where to begin, here are ways you can bring in new customers into your laundromat.
- Host an event
Host laundry-focused events that offer freebies, which entice old and new customers into the laundromat. You can do Free Laundry Day, celebrate the store’s anniversary, or leverage other holidays, offering sales and promos.
You can also create community-focused events, like summer reading programs or seminars on relevant topics. Be creative with what events you’ll host, and you can attract various customers from your target market!
- Have freebies, giveaways, or rewards systems
Everybody loves free stuff, which has them feel that businesses appreciate their patronage. Laundromats can use this tactic by offering rewards, loyalty cards, raffle tickets, goodie bags, coupons for new patrons, or exclusive promos for return customers.
You can also try giving branded swag, like shirts or pens, which has your business increase brand recognition within the community.
- Give your laundromat an upgrade
Make it a yearly or semi-annual habit to upgrade your equipment, replace it with newer models, or upgrade with quality alliance laundry parts. You can also think of adding additional amenities (like fluff and fold services), which would draw in more customers, new and old.
Nowadays, people are looking for advanced technology and convenience in the businesses they transact in, including laundromats. Stay updated with current trends and know your target audience’s needs, upgrading your premises to get with the times.
- Improve the exteriors
First impressions are crucial to attracting and retaining customers! You only have mere seconds to make a positive impression on potential customers, which begin even before they walk into your establishment. That’s why you must prioritize your laundromat’s exterior appearance, too.
Here are some tips to follow:
- Ensure that your signage is visible and attractive, accurately representing the business and brand.
- Keep your parking lot clean and free from debris and trash.
- Trim any nearby foliage, plants, and trees.
- Wash your windows regularly, so they are bright and clear.
- Pay attention to your lighting, replacing any burned-out lightbulbs right away.
- Go social media!
Millions of people use social media regularly, with the majority of people using multiple social platforms. It’s what makes social media a powerful business tool for any industry, including laundromats.
If you don’t have a social media page for your laundromat yet, now is the time to do so. Create strategies to improve your efforts and gain more followers for those with a page already.
You can do so by publishing relevant posts more consistently, expanding to a new social media platform, and dedicating more time and budget towards social media ads.
Wrapping It Up
What are you waiting for? Try any of these ways to attract more customers to your laundromat now!
