It takes a lot of work to run a good Google Adwords campaign. Even if you follow all the rules, you still have to deal with the danger of fraudulent clicks after setting up a campaign, administering it, and doing conversion optimization testing. The issue of how to stop click fraud protection is not new, but the approaches used to solve it are changing as more money gets spent on digital advertising. We’ll also talk about How Does Google Address The Issue of Click Fraud and Understanding The Click Fraud Problem.
Click Fraud Information:
We won’t go into detail about click fraud and its variations here, but the short definition is any click on a paid ad that isn’t a genuine visit. These include:
- Bots
- Accidental clicks
- Competitors
- Disgruntled ex-employees get revenge
Moreover, click fraud is more likely to happen the more aggressively your company competes on Google AdWords and PPC search if you’re unsure how google adwords fraud affects your industry. What does click fraud set you back? There are numerous variables, but averages get frequently stated range from 10% to 20%. If you split the difference, around $1,500 will be lost each month if your monthly budget is $10,000.
Google has an entire division devoted to safeguarding its advertising networks from fraud. Yet, statistics show that it falls short and places an undue burden on marketers to keep an eye out for and stop fraud. If you have ever reported the fraud click to Google, it takes time to get a response or a refund. Google’s business is monetizing ad clicks, not preventing click fraud. Yet, the flaws in their strategy have made room for anti-click fraud software to fill the market gap.
How does Google address the click fraud problem?
First and foremost, there is simply an invalid click for Google rather than outright click fraud. Clicks on ads that Google deems invalid include accidental clicks and clicks brought on by malware. Every click on an ad gets reportedly scrutinized, and invalid clicks and impressions are found and eliminated from the account data. Google tries to automatically remove erroneous clicks from your reports and payments to stop you from being charged for them.
Below are some instances of incorrect clicks by Google’s definitions:
- Manual clicks raise your advertising expenses or increase your earnings from the websites where your adverts are displayed.
- Robot programs, automated click tools, and other software get used to generate clicks for fraudulent purposes.
- Clicks that are useless to the marketer and have no value (e.g., the second click of a double-click)
How is click fraud prevention implemented?
Several marketers have automated detection systems to prevent clicks likely from bots. Google, for example, utilizes machine learning to filter out bot activity connected to advertising with a manual review process. Machine learning gets used by some applications to identify and reduce click fraud. In these machine learning techniques, if a user’s behavior deviates too much from standard user behavior, such as if all they do is click on adverts, they are flagged as potential bots.
