Community fun days are one of the best ways for charities, schools, PTAs and local groups to raise money while bringing people together. But with so many events competing for attention, the ones that succeed are those that offer something a little different.
If you are planning a fundraising day, here are some ideas to help you attract more visitors, keep them around for longer and raise more for your cause.
Start with a clear goal
People give more generously when they know what their money is for. Whether it is new equipment for a sports club, a trip for a youth group or support for a local hospice, make your target visible. A large fundraising thermometer near the entrance is simple but effective, and updating it through the day creates a sense of momentum.
Mix classic stalls with something new
Tombolas, cake stalls and raffles remain popular for good reason. They are easy to run and people expect them. But adding one or two standout attractions gives visitors a reason to come along and tell their friends about it.
Make it active
Activities that involve movement tend to draw the biggest crowds, because people love to watch as much as they love to take part. Sponsored challenges, mini sports competitions and obstacle courses all work well, especially for families.
Smoothie bikes are a particularly good fit for fundraising days. Visitors pedal a stationary bike for about a minute to power a blender, and at the end they have a fresh fruit smoothie they made themselves. It is fun for all ages, it promotes healthy habits and it creates a real buzz around your event. You can charge a small fee per smoothie, run a fastest pedaller competition with a prize or invite local businesses to sponsor the activity.
Because the blender runs entirely on pedal power, smoothie bikes also suit events with an environmental or health focus, helping reinforce the message behind your cause.
Get local businesses involved
Local companies are often happy to support community events through sponsorship, donated prizes or volunteers. In return, offer them visibility on posters, social media and on the day itself. Some activities, including smoothie bikes, can be branded, which gives sponsors a highly visible way to show their support.
Plan for the practical side
Think carefully about space, power, toilets, first aid and waste. Interactive activities need room to operate safely, and you will want to keep queues moving. A professional smoothie bike setup typically needs a 3m x 3m space and can serve up to 50 people an hour across two bikes.
If you are considering smoothie bikes hire for your event, check that the package includes a DBS checked staff member, public liability insurance and a risk assessment, which is especially important at family events with lots of children taking part.
Promote it well
Even the best event needs people to know about it. Share details on local Facebook groups, put posters in shops and community centres, and ask schools to include it in their newsletters. Photos of your headline attractions in advance can make a big difference to turnout.
Say thank you
Afterwards, share your final total and thank everyone who helped. Recognising volunteers, sponsors and visitors builds goodwill and makes next year’s event even easier to organise.